Children with amblyopia (lazy eye) do not only experience sight problems, but also a psychological barrier due to the way this deficiency is treated – patching the good eye, forcing the use of the amblyopic eye. Although the method is known to be the most efficient, children with patched eyes or glasses tend to be easily stigmatized or even excluded from their environment.

This is why the American company XPAND, together with Israeli scientists, decided to develop special electronic glasses and name them Amblyz. The electronic device has a preprogrammed system of opening and closing the LCD lenses, so that the parents and the child don’t have to worry when to wear the glasses and when not. But the most important thing is that the glasses are of superior design and do not stigmatize the child – on the contrary, the child with a pair of Amblyzs will definitely be the coolest kid on the playground!

XPAND gave us the honor to develop their brand, concept and all the materials for the world premiere that took place on September 6 in Milan. After this presentation we still

have to prepare the rest of the materials.

Probably the most difficult part was the photo shooting and the postproduction. At the time of the photo shooting, XPAND had just a couple of prototypes available, which were in the US. This is why we had to take pictures of the kids without glasses and then add them to the pictures. The super cute little couple played their role amazingly!