Don’t worry, we are not talking about “pleasant” family reunions. Debitel, one of our biggest mobile operators, prepared a completely new and unique price plan and called it SuperD. It is designed for families and other groups which have up to five users. The advantage of the price plan are exceptionally low prices, but most of all one bill and a joint number of SMS messages and minutes.

At the launch of the SuperD price plan, we prepared a campaign in which we decided to play with the family environment, as it is full of typical events that are a consequence of sharing common areas in a home. Who is not familiar with waiting in front of the bathroom door? Is there anybody who has never been late because their partner, sister, brother, child needed “just one more minute”? A typical question in front of the bathroom door: “How much …?”

As the price plan enables sharing of minutes and SMSs, the main character is the father, who wants to know how much – but as we see later in the ad, he is not interested in the minutes spent in the bathroom, but in the number of minutes and SMSs still available for sharing. And then of course he uses them up, in the bathroom.

Along with the three TV ads, we also created a billboard, printed adds, a poster, banners, backgrounds, leaflets …