Ljubljana, 16. 6. 2012 — Slovenia’s largest petrol company Petrol entrusted us with a renewal and redesign of their summer catalogue Petrol Klub and supporting communication.
The main theme of the new Petrol Klub catalogue is of course summer, the season of well-deserved holidays, endless picnics and relaxed outings in nature. Carefully selected products are divided in 10 categories, holding interesting products for each of us. The smart guys at Petrol also prepared a surprise called Zlati Bon (golden coupon) for all members of Petrol Klub; Products labeled with the golden coupon enable a part of the money spent to transfer back to the Petrol Klub card.
The catalogue is available at all Petrol stations in Slovenia, as well as online.
The supporting communication, that started with the launch of the catalogue included billboards, posters, press ads, petrol handles, online banners, articles and other media channels.