Long Reads

Diving deep into design challenges

Explore our expert guides, opinions and tips about design, art, aesthetics and more. 

The Importance of Product Visualization

The ability to visualize a product before it enters production offers a range of strategic advantages that span from design optimization to marketing success.

Designing Wine Bottle Labels: An Expert Guide

Let’s delve into the intricacies of designing wine bottle labels, discussing the dos and don’ts, visual language for different types of wines, typographic choices, material considerations, and distinctions between established and new brands.

Harnessing 3D Visualizations to Overcome Challenges in Yacht Design and Manufacturing

The design and manufacturing of yachts and sailboats are complex endeavors that require the integration of advanced engineering, exquisite design, and stringent regulatory compliance. As yacht manufacturers strive to meet the growing demands for customization, efficiency, and luxury, they face numerous challenges. 3D visualization has emerged as a powerful tool that addresses many of these issues, transforming the way yachts are designed, built, and sold. This article explores the specific challenges in yacht manufacturing and how 3D visualizations provide solutions to these challenges.

Designing Effective Cardboard Packaging for Medical Items With Real-World Examples

In the competitive and highly regulated field of medical supplies, effective packaging design is crucial. Not only does it need to protect the product, but it also has to clearly communicate essential information and reinforce brand identity. In this comprehensive guide, we explore the key elements of designing cardboard packaging for medical protection items such as surgical masks, using provided examples as benchmarks of good practice.

The Art and Science of Designing Coffee Cup Branding for Petrol’s Espresso Line

Designing branding for coffee cups, especially for a high-traffic environment like gas stations, requires a keen balance between artistry and technical know-how. Here’s an inside look at the dos and don’ts of coffee cup branding, blending creative flair with practical considerations.

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