Ljubljana, 8. 6. 2012 — Meetings at impossible hours, long calls, stressful jobs, traffic jams due to road-works (or rather slow-works), demanding kids/parents/partners/pets, and only 24 hours a day. No wonder we are constantly searching for shortcuts when it comes to food and fill the void in our stomachs with fast and unhealthy meals on the go.
All of that throws our indigestion off balance and causes diarrhea, constipation and other issues. This served as the basis for the animated TV ad for Lepicol, a dietary supplement from Ars Pharmae.
In order to be as unambiguous as possible and convey the message directly, without overloading the target segment with information, we illustrated imbalance with a stylised seesaw. The seesaw is swung off balance by unsuitable food and stress. The seesaw is later put back in balance by Lepicol, which Helps your body with indigestion and encourages the intestines to forgive us for the mistreatment it had received. All is well, if it ends well!